PHILOSOPHY

FIVE THINGS DRIVE US

OUR SECRET WEAPON IS CURIOSITY

Hello Possum was born out of our never ending quest to answer Why? Why do people think, feel and act the way they do? And why do certain images, products and features impact them in different ways. 
Like our namesake, the Possum, we are naturally inquisitive and use that to harness and filter what customers say and do in order to deliver in-depth, focused and actionable results.

THE PROCESS IS PARAMOUNT

Process matters. A lot. Set the objectives, define the target, determine the best methodology and then execute.
This is a Hello Possum strength. We are rigid in our quest for doing things the right way (even when there is a different ‘right’ way for nearly every project). Whether it’s your first time doing qualitative research or you are a seasoned professional, we know you will be impressed with the process.

RESULTS MUST BE ‘NEXT LEVEL’

We are in the business of solutions, not regurgitating the findings or telling you what you already know. What makes us different is what we deliver – goal-related intelligence and actionable next steps that can be integrated into your organizations’ marketing activities.

IT’S NOT ABOUT US

Research isn’t the main event – it’s a means to an end.
We are an ego-free operation, everywhere and invisible at the same time. Our job is to make the whole experience effortless and to provide timely and insightful deliverables that allow you to keep your brand moving forward.

RESEARCH CAN BE FUN!

Having spent many years on the other side of the research fence as clients ourselves, we have an intimate understanding of the process from your point of view. We know it can be a laborious task and that you have a million things on your plate already. Because of this, we aim to make the process a hassle free and – dare we say – enjoyable one, from briefing to delivery.